Privacy Notice for Business e-newsletter

Data Controller:

Mole Valley District Council (“MVDC”).

Data Controller’s contact details:

MVDC Pippbrook, Dorking RH4 1SJ. Telephone: 01306 885 001.

Email Blaster, Unit 10A Burcote Wood Business Park, Wood Burcote Towcester, Northant, NN12 8TA

Data Protection Officer:

Mr Tom Penlington (Solicitor): Telephone: 01306 879 354

Data Processor:

MVDC creates, sends and manages the business e-newsletter using Email Blaster. MVDC is the body exercising control over the purpose and the manner in which your personal data is processed. This means that MVDC is your data controller. Email Blaster performs data processing functions on behalf of MVDC. Email Blaster’s data processing functions are carried out by it pursuant to the terms of a Data Processing Agreement. Further details of the Data Processing Agreement are available on request.

The legal basis for and the purposes of the processing

When you subscribe to the business e-newsletter, you are giving explicit consent to the processing of you data for one or more specific purposes. Under the Local Government Act 1972 and Communications Act 2003, MVDC can distribute information by way of an electronic communications service relating to the MVDC functions, and those of other authorities or partners. The purpose of business e-newsletter is to provide you news that you have confirmed would be of interest, or of benefit, businesses in Mole Valley.

The source of the personal data:

Your email address is captured when you give your consent to receive future editions of the business e-newsletter. You will continue to receive the e-newsletter until such a time you wish to unsubscribe. You have the option to unsubscribe at any time from receiving future editions of the e-newsletter by following the ‘unsubscribe’ link found at the bottom of each edition.

Recipients and categories of recipients of the personal data:

MVDC creates, sends and manages the business e-newsletter using the online platform, Email Blaster. Your personal data, in this case your email address, is held by Email Blaster in accordance with the company’s Privacy Policy.

The Economic Development team, which creates and manages the business e-newsletter, has password protected access to Email Blaster accounts, and your personal data held in them, for the purpose of using their subscriber lists to send editions of the business e-newsletter.

MVDC periodically reviews the open rate and click rate of its e-newsletters, and this does provide a record of email addresses that open each article – thus tracking activity of subscribers. This exercise is carried out to see which articles are most popular, and this helps inform future content. MVDC does not in any way use the tracking records to channel related content and target them directly with other, related content.

Further information on onward transfers:

Email Blaster operates entirely in the UK therefore within the GDPR protection zone. No personal data is held or transferred outside of the UK.

How long the personal data will be kept for:

The personal data you have supplied will be destroyed upon you unsubscribing from the e-newsletter, which you can do at any time by following the ‘unsubscribe’ link found at the bottom of each edition. Email Blaster does not retain any private data after the termination of a client’s (MVDC) account. The data is permanently deleted in full.

Statutory Obligations to provide the personal data:

There is no statutory obligation on you to provide any personal data about you, however, if you do not you will not receive future editions of the business e-newsletter.

Automated Decision Making:

The personal data provided by you will not be used for any automated decisions.

Data Subject Rights:

From 25 May 2018 you will have some specific rights in respect of your personal data. These may include some or all of the following rights to:

  • see what personal data about you MVDC holds at any time (subject to certain caveats, for example where third parties are identified);
  • have MVDC correct any errors (if any) in the personal data it holds about you, and to have incomplete personal data completed. In certain situations however, MVDC can retain the personal data in dispute. You will be informed whether this is the case when we respond to your request;
  • request your personal data is erased (though this right will not apply where MVDC is processing your personal data because it is necessary to comply with a legal obligation);
  • If you have provided consent to the processing of your personal data, you may withdraw your consent at any time by following the ‘unsubscribe’ button found at the bottom of each edition of MV e-news

Will the personal data be processed for a different purpose?

No. If MVDC needs to inform recipients about any action it has taken under the Data Protection Act then it will do so by placing a Notice on MVDC’s website informing the public of any relevant changes. For more information about how your data could be used by Email Blaster, please refer to the company’s Privacy Policy.

Data Processing

If you require further information about the processing of your personal data by Email Blaster, then please contact them direct at: Unit 10A Burcote Wood Business Park, Wood Burcote Towcester, Northants, NN12 8TA

Email Blaster’s Privacy Notice can be found here:

If you are dissatisfied with how your personal data is processed by MVDC or Email Blaster, then you have the right to complain to the Information Commissioner who can be contacted at: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow SK9 5AF

Google Analytics

MVDC uses Google Analytics software to collect information about how you use MVDC does this to help make sure the site is meeting the needs of its users and to help us make improvements.

The cookies MVDC uses for this purpose are:

Universal Analytics

_gaThis helps us count how many people visit by tracking if you’ve visited before2 years
_gidThis helps us count how many people visit by tracking if you’ve visited before24 hours
_gatUsed to manage the rate at which page view requests are made10 minutes

Google Analytics

_utmaLike _ga, this lets us know if you’ve visited before, so we can count how many of our visitors are new to GOV.UK or to a certain page2 years
_utmbThis works with _utmc to calculate the average length of time you spend on GOV.UK30 minutes
_utmcThis works with _utmb to calculate when you close your browserWhen you close your browser
_utmzThis tells us how you reached GOV.UK (for example from another website or a search engine)6 months

How do I prevent being tracked by Google Analytics?

If you are uncomfortable with this tracking, you can take the following actions:

  • Use a tracking-blocker, such as Privacy Badger
  • Clear cookies after every browsing session

Install the Google Analytics opt-out extension.