Develop Dorking’s brand and reduce shop vacancies through a balanced mix of retail, leisure and entertainment facilities, with a supportive car parking offer. (High streets are evolving with more emphasis on ‘experiential retail’. A strong, marketable brand, informed by digital data and stakeholder engagement, and a customer-focused approach to travel and parking, have never been so important for town centres.)

Improve Dorking’s public realm to maximise the town’s attractiveness and introduce environmental schemes to enhance enjoyment and good health. (Public realm improvements can include reducing street clutter, using visually attractive materials for new works, whilst conserving and celebrating the best of existing street furnishings; there are also innovative transport solutions for reducing traffic congestion and its impacts.)

Attract investment, utilising a strong evidence base, and provide advice and support to encourage businesses to locate, stay and grow in Dorking. (Evidence gathering studies are vital for grant funding applications; training e.g. digital skills, and other business support can help enhance competitiveness; the presence of workers spending money in town plays a vital role in a town’s sustainability.)

Enhance the town’s cultural and heritage features, and reinforce Dorking as an historic tourist destination with great leisure facilities. (Strong cultural offers are central to successful, well regarded town centres that are attractive to visitors. This includes realising the potential of distinctive assets, notably the town’s heritage and natural setting.)

Realise the benefits of publicly owned assets in Dorking, including through promotion of various Council-owned sites for re-development. (Redevelopment is a longer-term proposition but there are a number of Council owned assets with potential to become interesting regeneration projects.)